Dažniausiai nauja - tai tik gerai primiršta sena... Šią patarlę tik patvirtina šios dienos didžiausia naujiena: nuo šiol VW turi naują prekės ženklo versiją, berods jau 13-ą per visą markės istoriją.
The curtain has been raised on ìNew Volkswagenì: On the evening before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.3 at the same time. VolkswagenÃs future is electric, fully connected and has a neutral carbon balance. With its new brand design, VW has created a uniform global 360∞ brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of VolkswagenÃs brand design is one of the worldÃs largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.
